Educational Forum - Jacksonville

June 06, 2019
11:30 AM - 5:15 PM
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Sheraton Jacksonville
10605 Deerwood Park Blvd.
Jacksonville, FL 32256

Chapter Members Registration fee - $55

Non-members Registration fee - $95

All Access non-chapter members - $55 (use Coupon Code: CNFBTA0606)


The sourcing strategies in travel industry continue to evolve and expand.  This session will provide you with tools to take your travel sourcing program to the next level.

Our keynote speaker, Dr. Aurora Dawn Benton is the founder of Astropto and a member for the GBTA Sustainability Committee.  Globally, companies have shifted their supply chain sourcing to better reflect the values of the stakeholders that expect sustainable and responsible sourcing practices.  In short, sustainability is no longer a "nice to have" but an imperative.  Often travel buyers are missing opportunites to incorporate sustainability because they lack the tools to evaluate and build a business case.   And suppliers have sustainable features to share but don't know when and how to leverage them in their discussions with potential clients.  Ms. Benton will discuss how incorporating sustainability into your travel and meeting programs will elevate it and deliver to company goals and initiatives.

Our panel, Managing "Tail" Spend in Travel will represent additional opportunities outside of the the big 3, air, hotel and car, to expand your program by managing what traditionally is not managed.  These areas are ripe for additional savings to be harnessed.  Learn where you can better control overall Travel & Expense by bringing higher level of visibility into these very manageable expenses.  Our panel moderator is Randy Griswold, Senior Manager of Global Sourcing at Tupperware.

  • Beverly Heinritz @ Dinova - Find savings in travel meals expense 
  • Justin Chapman @ Visa HQ - Leverage global volume to reduce processing expense
  • Lisa Paterson @Visage - Control international roaming & mobile expense
  • Shannon [email protected] Motus - Reduce mileage reimbursement & take out the guess work
  • Tony [email protected] - Globalize your ground spend and save


We will close with Ryan Sokoloff, Mentor on the GBTA Ladders Committee.  Ryan will address how this valuable program can help you be better at what you do every day and the importance of knowledge sharing and mentoring in your personal and professional development.   Ryan will lead our roundtable discussion as we brainstrom on "Moving from Trust to Numbers" in our buyer/supplier relationships.  The GBTA Ladders committee will be reporting on the overall theme at the conference this year in Chicago.  Your ideas can be a part of this important global discussion.

Additionally, we will host a roundtable for direct members/buyers only prior to the event to allow you time to knowledge share and brainstorm.


12:00pm - 1:00pm - Direct Member/Buyers only Roundtables

12:30pm - 1:00pm - Forum Registration & Networking

1:00pm - 1:30pm - Opening remarks and Lunch

1:30pm - 4:00pm - Educational segments

4:00pm - 5:00pm - Roundtable discussion

4 CE credits will apply.

The Sheraton Jacksonville is extending a special rate of $159 to our attendees.  Reservations must be made by Monday, May 27th.  Please contact the hotel directly at 904.564.4772.

We hope to see you there!

Keynote Speaker

Aurora Dawn Benton, Founder, Astrapto, LLC. 

Dr. Aurora Dawn Benton designs, implements, and scales sustainability programs in hospitality, events, and travel. She founded Astrapto LLC to provide practical, business-oriented solutions to social and environmental issues in these industries. As a project leader for World Wildlife Fund’s Hotel-Kitchen program expansion, Aurora brought together a diverse group of stakeholders to explore and activate food waste reduction initiatives. She has helped multiple venues and catering partners transform their culture and processes for food and materials waste reduction. Aurora also teaches both university students and industry professionals how to launch green teams and manage sustainability initiatives.

Aurora has written for Sustainable Brands, Hotel News Now, Travindy, Green Lodging News, and the Hotel Yearbook. She regularly speaks at industry conferences and on webinars and podcasts. She is a thought leader and volunteer in several industry organizations, including the Events Industry Council, the Global Sustainable Tourism Council, the Global Business Travel Association, and the International Society of Hospitality Consultants.

Aurora has a doctorate degree in Social Impact Management, is a certified Sustainability Associate with the International Society of Sustainability Professionals, has a Sustainable Event Planning Certificate, and is a certified Project Management Professional.

GBTA Guest Speaker 

Ryan Sokoloff, Senior Sales Specialist, Sabre Hospitality's Business Travel Solutions

Ryan Sokoloff is Senior Sales Specialist for Sabre Hospitality’s Business Travel Solutions. In this role he heads up sales for their business travel products from our consortia services to our RFP tool in the Americas. Prior to joining Sabre he was with CCRA Travel Solutions serving as Director of Hotel Relations. He got started in the travel industry first working at wholesaler, Tourico Holidays, and then moved on property with Marriott and Hilton in Delray Beach. Overall, Ryan has 9 years of experience with a strong focus in the business travel segment.

He has been participating in the GBTA Ladders program for the past 4 years. His first 3 years he was part of a team as a mentee. This year he took on a new role as an alumni advisor assisting in guiding the mentees that were part of the team.

Panel Moderator

Randy Griswold, Senior Manager of Global Sourcing,Tupperware  

Randy Griswold is a Sr. Manager in Global Sourcing Center of Excellence for Tupperware Brands for over 18 years.  In 2016 Randy moved from products to travel, print and pre-media sourcing. In 2017 Randy started in the implementation of a Global Travel Managed program. As of now the program has been launched in seven countries.

During Randy’s career he has been a Director of Imports for Big Lots and a Category Buyer for Lechter’s Houseware’s. During the time at both companies he was involved in the implementation of Sourcing systems.

Randy earned his Bachelor’s degree in Business Management and Business Law from Ohio State University. Randy has also been involved in Community Services for many years:

Current Vice President-CNFBTA

Volunteer and Supporter-Children on the Green Morristown New Jersey

Supporter-Youth in Action (Training teens for future ministry)

Supporter and Fundraiser-Boy’s and Girl’s Club Central Florida

Supporter and Fundraiser-United Way Central Florida

Supporter and Member-Dr. Phillips Center

Member-MBA ORG Orlando (representing Tupperware Brands)

Volunteer and Supporter-Give Kids the World

Panel Speakers

Shannon Burke, Manager, Channel Operations, Motus, LLC. 

Shannon is an experienced business development professional with a demonstrated history of developing and leading channel sales and implementation services in a SaaS environment. She is a strong leader in solving business problems and driving results through innovative solutions. Shannon has a wealth of first hand experiences working with customers to solve their business mileage and reimbursement needs.

Bev Heinritz, Vice President, Partner Relations, Dinova. 

Bev Heinritz is responsible for all major accounts and is the face of Dinova to both the Corporate Travel Management industry and Dinova’s vibrant restaurant community.  Heinritz is a seasoned travel executive with 25 years of expertise in B2B travel and customer success.

Most recently Heinritz served as SVP, Global Services and Support at Rearden Commerce (now Deem), where she had responsibility for the entire post-sales customer lifecycle.  Prior to joining Rearden, Heinritz served as SVP/GM of GetThere, Sabre's online B2B e-commerce unit. At GetThere, she set the company's overall business direction, and was responsible for sales, partnerships, and customer service.  During her tenure, Heinritz led its global growth from less than $4 billion in gross travel volume booked to $9.4 billion.

Prior to GetThere, Heinritz enjoyed a long career at Sabre Holdings with leadership positions at Sabre Business Travel Solutions and Sabre National Accounts as well as field Account Executive roles in Florida, California and Arizona.

Heinritz has a successful professional track record of driving value and she places a significant emphasis on the customer experience as well as how corporate travel professionals can achieve greatest success in online travel and expense management. Heinritz attended Northwood University in Midland, Michigan and is based in Key Largo, Florida.

Lisa Paterson, Product Manager of Telecom Billing/Data Mapping, Visage Mobile

Lisa Paterson is a Telecom Expense and Operations Manager turned Product Manager who has a passion for helping organizations achieve a wide range of savings and organizational efficiencies with software and services in today’s mobile world. 

Known in the telecom expense management industry as the foremost leader on wireless carrier billing Lisa has worked with international, local and regional organizations across a wide range of industries from health care, biotech, retail and distribution, entertainment, consulting, manufacturing, energy and public sector.  As a Product Manager, she is responsible for understanding new products and services offered by carriers and device manufacturers and helping customers utilize these efficiently with different reporting and optimization tools and methods. 

When she is not working, you will find Lisa with her family and friends, traveling or at Disney World, reading or at the beach. 




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